Structured SEC filing viewer
Apple Inc. (AAPL)
10-K · FY2025 · Filed Oct 31, 2025
Accession: 0000320193-25-000079
Item 1 — Business overview
Products
- iPhone 17 Pro
- iPhone Air
- iPhone 17
- iPhone 16
- iPhone 16e
- MacBook Air
- MacBook Pro
- iMac
- Mac mini
- Mac Studio
- Mac Pro
- iPad Pro
Product categories
- iPhone
- Mac
- iPad
- Wearables, Home and Accessories
- Services
Customer segments
- consumer
- small and mid-sized business
- education
- enterprise
- government
Go to market
- Direct retail and online stores (40% of net sales)
- Direct sales force to enterprise/education/government
- Indirect via third-party cellular network carriers and resellers (60% of net sales)
- App Store and digital service platforms
- Subscription bundles (Apple Music, TV+, Arcade, Fitness+, News+)
Named competitors
- Android
- Windows
- PlayStation
- Nintendo
- Xbox
Raw Item 1 preview
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