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DEERE & CO (DE)
10-K · FY2025 · Filed Dec 18, 2025
Accession: 0001104659-25-122321
DEERE & CO (DE)'s FY2025 10-K was filed with the SEC on (accession 0001104659-25-122321). Per Item 1 of the filing, its products include John Deere Operations Center™, See & Spray™, S7 Series Combines, SmartDetect™ / Smart Detect™ and Smart Grade™ / SmartWeigh™; it names AGCO Corporation, CLAAS KGaA mbH, CNH Industrial N.V., Kubota Tractor Corporation and The Toro Company among its competitors; customer segments: Production-scale growers (corn, soy, small grains, cotton, sugarcane), Dairy and livestock producers, High-value crop and small-acre crop producers, Turf and utility customers (lawn, golf, sports turf) and Construction and earthmoving contractors.
Item 1 — Business overview
Products
- 4WD/track and row crop tractors
- Harvesters
- Cotton Pickers and Cotton Strippers
- Sugarcane Harvesters
- Sugarcane Loaders
- Soil Preparation, Tillage, Seeding, Application, and Crop Care Equipment
- Specialty, Utility, and Compact Tractors
- Self-Propelled Forage Harvesters and Attachments
- Hay and Forage Equipment
- Rotary Mowers
- Utility Vehicles
- Riding Lawn Equipment and Commercial Mowing Equipment
Product categories
- Production & Precision Agriculture equipment
- Small Agriculture & Turf equipment
- Construction equipment
- Compact construction equipment
- Roadbuilding equipment (Wirtgen)
- Forestry equipment
- Precision technology / digital solutions
- Financial Services (retail notes, leases, wholesale financing)
Customer segments
- Production-scale growers (corn, soy, small grains, cotton, sugarcane)
- Dairy and livestock producers
- High-value crop and small-acre crop producers
- Turf and utility customers (lawn, golf, sports turf)
- Construction and earthmoving contractors
- Roadbuilding customers
- Forestry / timber harvesting operations
- Independent dealers (wholesale financing)
- Government / municipal units
Go to market
- Network of ~2,050 independent dealer locations in the U.S. and Canada
- Distributors and dealers in over 100 countries outside U.S./Canada
- Mass retailers The Home Depot and Lowe's for turf/lawn & compact products
- Wirtgen Group company-owned sales/service subsidiaries worldwide
- Company-owned retail forestry sales operations in 8 countries
- e-commerce John Deere Store for parts and owner support tools
- John Deere Financial retail financing, leases, and wholesale floorplan
- Engines/powertrain sold directly to OEMs and engine distributors
Named competitors
- AGCO Corporation
- CLAAS KGaA mbH
- CNH Industrial N.V.
- Kubota Tractor Corporation
- The Toro Company
- Caterpillar Inc.
- Doosan Infracore Co., Ltd.
- Doosan Bobcat Inc.
- Fayat Group
- GOMACO Corporation
- Hitachi Construction Machinery
- Komatsu Ltd.
Product narrative
- quote: John Deere has manufactured agricultural equipment since 1837. Deere & Company was incorporated under the laws of Delaware in 1958. Our business is managed through the following four business segments: Production & Precision Agriculture (PPA), Small Agriculture & Turf (SAT), Construction & Forestry (CF), and Financial Services (John Deere Financial or FS).
- section: item1_business
- summary: Four business segments since 1837
- quote: In fiscal year 2025, PPA generated $17,311 net sales, or 45% of equipment operations net sales; SAT generated $10,224 net sales, or 26% of equipment operations net sales; and CF generated $11,382 net sales, or 29% of equipment operations net sales.
- section: item1_business
- summary: Equipment operations net sales mix FY2025
- quote: Our advanced telematics systems remotely connect equipment owners, business managers, and dealers to equipment in the field through the John Deere Operations Center ™, our digital management system that allows customers to access farm and jobsite information through their devices.
- section: item1_business
- summary: Operations Center telematics platform
- quote: Our smart solutions such as SmartWeigh™, Smart Grade™, machine and system automation, and the John Deere Operations Center™, are designed to allow customers to complete more functions with fewer inputs, reduce rework and guesswork, and transform data into insights to allow for better decisions.
- section: item1_business
- summary: CF smart precision solutions
Raw Item 1 preview
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