Structured SEC filing viewer
Meta Platforms, Inc. (META)
10-K · FY2025 · Filed Jan 29, 2026
Accession: 0001628280-26-003942
Item 1 — Business overview
Products
- Messenger
- Threads
- Meta AI
- Meta Quest
- Meta Horizon Store
- Ray-Ban Meta glasses
- Oakley Meta glasses
- Meta Ray-Ban Display
- Meta Neural Band
Product categories
- Social networking apps
- Messaging apps
- Digital advertising platform
- Virtual reality (VR) hardware and software
- AI glasses / wearables
- Generative AI / foundation models
- Augmented reality (AR) research
- Subscriptions (Meta Verified, subscription for no ads)
- Payments infrastructure
- Consumer hardware
Customer segments
- Marketers / advertisers (small businesses to global brands)
- Advertising agencies and resellers
- Consumers (Family of Apps users)
- Consumer hardware buyers (Meta Quest, AI glasses)
- Developers integrating with Meta platforms
- Creators and publishers
- Enterprise customers (RL hardware)
Go to market
- Self-service advertising platform (majority of marketers)
- Global direct sales force in offices in 90+ cities
- Advertising agencies and resellers
- Direct-to-consumer via Meta.com and Meta retail stores (RL)
- Third-party retailers, resellers, and distribution partners (RL hardware)
- Open source distribution of AI models (Llama)
Named competitors
- TikTok
- Apple
Raw Item 1 preview
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