Who owns Innovator U.S. Equity Buffer ETF?
Institutional ownership of BAUG from SEC Form 13F filings across 69 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
69
13F holders
$87.1M
value, 2026 filers
61.1%
of shares outstanding (2.2M sh)
6
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30· % of fund = share of the manager's own book · % of co. = share of BAUG's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | Penserra Capital Management LLC | 489,400 | $26,238 | 0.2% | 13.6% | +19.4% |
| 2 | OSAIC HOLDINGS, INC. | 199,200 | $10.7M | 0.0% | 5.5% | +53.2% |
| 3 | COMMONWEALTH EQUITY SERVICES, LLC | 188,041 | $10.1M | 0.0% | 5.2% | -6.2% |
| 4 | Cerity Partners LLC | 131,628 | $7.1M | 0.0% | 3.6% | -2.6% |
| 5 | Kestra Advisory Services, LLC | 112,407 | $6.0M | 0.0% | 3.1% | -15.8% |
| 6 | HighTower Advisors, LLC | 87,662 | $4.7M | 0.0% | 2.4% | -0.3% |
| 7 | RAYMOND JAMES FINANCIAL INC | 86,332 | $4.6M | 0.0% | 2.4% | -17.0% |
| 8 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 57,518 | $3.1M | 0.0% | 1.6% | +108.1% |
| 9 | Cambridge Investment Research Advisors, Inc. | 52,840 | $2,832 | 0.0% | 1.5% | +93.1% |
| 10 | Diligent Investors, LLC | 52,266 | $2.8M | 0.6% | 1.4% | -1.9% |
| 11 | LPL Financial LLC | 49,450 | $2.7M | 0.0% | 1.4% | +8.0% |
| 12 | ENVESTNET ASSET MANAGEMENT INC | 46,808 | $2.5M | 0.0% | 1.3% | -1.6% |
| 13 | Cetera Investment Advisers | 43,510 | $2.3M | 0.0% | 1.2% | -14.3% |
| 14 | Snowden Capital Advisors LLC | 33,391 | $1.8M | 0.0% | 0.9% | 0.0% |
| 15 | Janney Montgomery Scott LLC | 32,566 | $1,746 | 0.0% | 0.9% | +0.4% |
| 16 | BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 31,593 | $1.7M | 0.2% | 0.9% | -0.6% |
| 17 | CHAPMAN FINANCIAL GROUP, LLC | 28,009 | $1.5M | 1.0% | 0.8% | -3.0% |
| 18 | Beacon Financial Advisory LLC | 27,071 | $1.5M | 0.3% | 0.8% | 0.0% |
| 19 | FSA Advisors, Inc. | 25,213 | $1.4M | 0.6% | 0.7% | -4.4% |
| 20 | MML INVESTORS SERVICES, LLC | 23,885 | $1.3M | 0.0% | 0.7% | +70.9% |
| 21 | World Investment Advisors | 21,628 | $1.1M | 0.0% | 0.6% | 0.0% |
| 22 | OLD MISSION CAPITAL LLC | 20,923 | $1.1M | 0.0% | 0.6% | -19.7% |
| 23 | COFG Advisors, LLC | 20,206 | $1.1M | 0.2% | 0.6% | -1.9% |
| 24 | Brookstone Capital Management | 19,025 | $1.0M | 0.0% | 0.5% | -58.4% |
| 25 | DHJJ Financial Advisors, Ltd. | 18,958 | $1.0M | 0.3% | 0.5% | -0.3% |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.