Who owns Innovator U.S. Equity Buffer ETF?
Prices and market caps: Cboe delayed data, at least 15 minutes delayed. Not real-time. Fundamentals from company filings.
Institutional ownership of BMAY from SEC Form 13F filings across 102 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
As of the 2026-06-30 reporting period, 102 institutions disclosed 3.9M shares of Innovator U.S. Equity Buffer ETF worth $185.2M — about 126.2% of shares outstanding; the largest disclosed holder is Brookstone Capital Management. Source: SEC Form 13F filings, parsed by EvidInvest.
102
13F holders
$185.2M
value, 2026 filers
126.2%
of shares outstanding (3.9M sh)
24
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30 · % of fund = share of the manager's own book · % of co. = share of BMAY's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | Brookstone Capital Management | 1.0M | $48.2M | 0.5% | 32.8% | +7307.2% |
| 2 | Penserra Capital Management LLC | 538,658 | $25.5M | 0.2% | 17.4% | +18.3% |
| 3 | Talon Private Wealth, LLCNEW | 213,265 | $10.1M | 1.2% | 6.9% | new |
| 4 | RAYMOND JAMES FINANCIAL INC | 194,683 | $9.2M | 0.0% | 6.3% | -6.7% |
| 5 | Valtinson Bruner Financial Planning LLC | 189,813 | $9.0M | 2.3% | 6.1% | -3.4% |
| 6 | OSAIC HOLDINGS, INC. | 139,694 | $6.6M | 0.0% | 4.5% | +61.5% |
| 7 | COMMONWEALTH EQUITY SERVICES, LLC | 115,168 | $5.5M | 0.0% | 3.7% | +5.6% |
| 8 | Cerity Partners LLC | 112,531 | $5.3M | 0.0% | 3.6% | +16.0% |
| 9 | BLUE BELL PRIVATE WEALTH MANAGEMENT, LLC | 94,047 | $4.5M | 0.6% | 3% | +37.8% |
| 10 | ENVESTNET ASSET MANAGEMENT INC | 88,575 | $4.2M | 0.0% | 2.9% | +58.8% |
| 11 | Cetera Investment Advisers | 65,977 | $3.1M | 0.0% | 2.1% | +92.4% |
| 12 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 55,749 | $2.6M | 0.0% | 1.8% | +138.0% |
| 13 | MML INVESTORS SERVICES, LLC | 51,853 | $2.5M | 0.0% | 1.7% | +87.3% |
| 14 | Focus Financial Network, Inc. | 41,078 | $1.9M | 0.1% | 1.3% | -6.3% |
| 15 | LPL Financial LLC | 40,746 | $1.9M | 0.0% | 1.3% | +101.1% |
| 16 | BECK CAPITAL MANAGEMENT, LLC | 39,972 | $1.9M | 0.3% | 1.3% | -2.5% |
| 17 | Lantz Financial LLC | 37,903 | $1.8M | 0.3% | 1.2% | +99.4% |
| 18 | INTEGRAL INVESTMENT ADVISORS, INC. | 37,478 | $1.8M | 0.4% | 1.2% | 0.0% |
| 19 | TopTier Wealth Management, LLC | 36,112 | $1.7M | 1.0% | 1.2% | -2.0% |
| 20 | HB Wealth Management, LLCNEW | 34,326 | $1.6M | 0.0% | 1.1% | new |
| 21 | Spire Wealth Management | 32,925 | $1.6M | 0.0% | 1.1% | +1.4% |
| 22 | Diligent Investors, LLCNEW | 27,475 | $1.3M | 0.3% | 0.9% | new |
| 23 | Kestra Advisory Services, LLC | 26,657 | $1.3M | 0.0% | 0.9% | -12.1% |
| 24 | Chicago Partners Investment Group LLC | 26,211 | $1.2M | 0.0% | 0.8% | -10.1% |
| 25 | Arkadios Wealth AdvisorsNEW | 25,363 | $1.2M | 0.0% | 0.8% | new |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.