Who owns Harley-Davidson, Inc.?
Institutional ownership of HOG from SEC Form 13F filings across 302 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
302
13F holders
$1.53B
value, 2026 filers
60.4%
of shares outstanding (63.6M sh)
61
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30· % of fund = share of the manager's own book · % of co. = share of HOG's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 10.2M | $249.4M | 0.0% | 9.7% | -3.9% |
| 2 | VANGUARD PORTFOLIO MANAGEMENT LLC | 5.6M | $137.6M | 0.0% | 5.3% | +6.5% |
| 3 | AMERICAN CENTURY COMPANIES INC | 5.4M | $130.9M | 0.1% | 5.1% | +12.5% |
| 4 | VANGUARD CAPITAL MANAGEMENT LLC | 4.7M | $116.1M | 0.0% | 4.5% | -53.1% |
| 5 | GEODE CAPITAL MANAGEMENT, LLC | 3.0M | $73.3M | 0.0% | 2.8% | +31.1% |
| 6 | D. E. Shaw & Co., Inc. | 2.3M | $55.6M | 0.0% | 2.2% | +98.8% |
| 7 | JANE STREET GROUP, LLC | 2.1M | $51.5M | 0.0% | 2% | +152.2% |
| 8 | UBS Group AG | 1.9M | $47.6M | 0.0% | 1.8% | -31.8% |
| 9 | TWO SIGMA INVESTMENTS, LP | 1.9M | $45.5M | 0.0% | 1.8% | -38.9% |
| 10 | BANK OF AMERICA CORP /DE/ | 1.8M | $45.1M | 0.0% | 1.8% | +6.2% |
| 11 | MORGAN STANLEY | 1.8M | $44.9M | 0.0% | 1.7% | -2.8% |
| 12 | Invesco Ltd. | 1.4M | $33.8M | 0.0% | 1.3% | +104.7% |
| 13 | NORTHERN TRUST CORP | 1.4M | $33.4M | 0.0% | 1.3% | +33.4% |
| 14 | Pine Valley Investments Ltd Liability CoNEW | 1.3M | $32.5M | 1.3% | 1.3% | new |
| 15 | Sixth Street Partners Management Company, L.P.NEW | 1.3M | $30.6M | 5.3% | 1.2% | new |
| 16 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1.3M | $30.6M | 0.0% | 1.2% | +23.0% |
| 17 | Bank of New York Mellon Corp | 1.2M | $28.3M | 0.0% | 1.1% | -45.1% |
| 18 | GOLDMAN SACHS GROUP INC | 1.1M | $27.5M | 0.0% | 1.1% | +340.7% |
| 19 | Quantinno Capital Management LP | 759,898 | $18.6M | 0.0% | 0.7% | +75.1% |
| 20 | VANGUARD FIDUCIARY TRUST CO | 696,571 | $17.0M | 0.0% | 0.7% | -4.8% |
| 21 | FIRST TRUST ADVISORS LP | 642,954 | $15.7M | 0.0% | 0.6% | -0.5% |
| 22 | MILLENNIUM MANAGEMENT LLC | 616,757 | $15.1M | 0.0% | 0.6% | -52.9% |
| 23 | RVW Wealth, LLCNEW | 604,052 | $14.8M | 1.0% | 0.6% | new |
| 24 | JPMORGAN CHASE & CO | 434,131 | $10.6M | 0.0% | 0.4% | +16.0% |
| 25 | UBS AM, a distinct business unit of UBS ASSET MANAGEMENT AMERICAS LLC | 373,395 | $9.1M | 0.0% | 0.4% | -8.2% |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.