Who owns Playboy, Inc.?
Prices and market caps: Cboe delayed data, at least 15 minutes delayed. Not real-time. Fundamentals from company filings.
Institutional ownership of PLBY from SEC Form 13F filings across 86 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
As of the 2026-06-30 reporting period, 86 institutions disclosed 50.5M shares of Playboy, Inc. worth $61.6M — about 44% of shares outstanding; the largest disclosed holder is Fortress Investment Group LLC. Source: SEC Form 13F filings, parsed by EvidInvest.
86
13F holders
$61.6M
value, 2026 filers
44%
of shares outstanding (50.5M sh)
25
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30 · % of fund = share of the manager's own book · % of co. = share of PLBY's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | Fortress Investment Group LLC | 14.7M | $17.9M | 3.4% | 12.8% | -11.5% |
| 2 | Rizvi Traverse Management, LLCNEW | 14.3M | $17.5M | 1.2% | 12.5% | new |
| 3 | CRCM LP | 5.8M | $7.0M | 4.6% | 5% | +32.5% |
| 4 | BlackRock, Inc. | 3.1M | $3.8M | 0.0% | 2.7% | +425.0% |
| 5 | VANGUARD CAPITAL MANAGEMENT LLC | 3.1M | $3.7M | 0.0% | 2.7% | +2.8% |
| 6 | GEODE CAPITAL MANAGEMENT, LLC | 1.6M | $1.9M | 0.0% | 1.4% | +99.5% |
| 7 | BBFIT INVESTMENTS PTE LTD | 1.2M | $1.5M | 0.1% | 1.1% | 0.0% |
| 8 | MARSHALL WACE, LLP | 940,621 | $1.1M | 0.0% | 0.8% | -48.1% |
| 9 | SFMG, LLC | 750,000 | $915,000 | 0.1% | 0.7% | +8.7% |
| 10 | STATE STREET CORP | 675,751 | $824,416 | 0.0% | 0.6% | +115.9% |
| 11 | VANGUARD FIDUCIARY TRUST CO | 483,366 | $589,707 | 0.0% | 0.4% | +25.2% |
| 12 | NORTHERN TRUST CORP | 479,477 | $584,962 | 0.0% | 0.4% | +239.1% |
| 13 | TWO SIGMA INVESTMENTS, LP | 461,632 | $563,191 | 0.0% | 0.4% | +2.9% |
| 14 | VANGUARD PORTFOLIO MANAGEMENT LLCNEW | 400,066 | $488,081 | 0.0% | 0.3% | new |
| 15 | Hill Investment Group Partners, LLC | 207,653 | $253,337 | 0.0% | 0.2% | 0.0% |
| 16 | Bank of New York Mellon Corp | 162,595 | $198,365 | 0.0% | 0.1% | +1345.4% |
| 17 | CHARLES SCHWAB INVESTMENT MANAGEMENT INCNEW | 142,322 | $173,633 | 0.0% | 0.1% | new |
| 18 | RENAISSANCE TECHNOLOGIES LLC | 137,800 | $168,116 | 0.0% | 0.1% | -67.6% |
| 19 | UBS Group AG | 135,997 | $165,916 | 0.0% | 0.1% | -13.3% |
| 20 | Nuveen, LLCNEW | 99,121 | $120,928 | 0.0% | 0.1% | new |
| 21 | CITADEL ADVISORS LLCNEW | 96,059 | $117,192 | 0.0% | 0.1% | new |
| 22 | MORGAN STANLEY | 89,645 | $109,368 | 0.0% | 0.1% | -52.1% |
| 23 | XTX Topco Ltd | 86,406 | $105,415 | 0.0% | 0.1% | +72.5% |
| 24 | CITIGROUP INC | 81,523 | $99,458 | 0.0% | 0.1% | +5200.6% |
| 25 | SUSQUEHANNA INTERNATIONAL GROUP, LLP | 80,619 | $98,355 | 0.0% | 0.1% | -68.7% |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.