Who owns Upbound Group, Inc.?
Institutional ownership of UPBD from SEC Form 13F filings across 180 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
180
13F holders
$897.7M
value, 2026 filers
72.9%
of shares outstanding (42.5M sh)
28
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30· % of fund = share of the manager's own book · % of co. = share of UPBD's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | BlackRock, Inc. | 9.2M | $194.2M | 0.0% | 15.7% | +11.5% |
| 2 | VANGUARD PORTFOLIO MANAGEMENT LLC | 4.2M | $89.9M | 0.0% | 7.3% | +7.5% |
| 3 | FMR LLC | 3.3M | $70.3M | 0.0% | 5.7% | -38.7% |
| 4 | GOLDMAN SACHS GROUP INC | 2.4M | $51.1M | 0.0% | 4.1% | +74.9% |
| 5 | VANGUARD CAPITAL MANAGEMENT LLC | 2.3M | $49.4M | 0.0% | 4% | -48.9% |
| 6 | IEQ CAPITAL, LLC | 1.8M | $37.6M | 0.2% | 3% | -54.7% |
| 7 | GEODE CAPITAL MANAGEMENT, LLC | 1.5M | $31.2M | 0.0% | 2.5% | +8.3% |
| 8 | Sixth Street Partners Management Company, L.P.NEW | 1.2M | $24.5M | 4.2% | 2% | new |
| 9 | CHARLES SCHWAB INVESTMENT MANAGEMENT INC | 1.2M | $24.5M | 0.0% | 2% | -8.9% |
| 10 | WELLINGTON MANAGEMENT GROUP LLP | 1.1M | $23.4M | 0.0% | 1.9% | -12.1% |
| 11 | MORGAN STANLEY | 1.0M | $22.2M | 0.0% | 1.8% | +33.6% |
| 12 | Bank of New York Mellon Corp | 888,866 | $18.9M | 0.0% | 1.5% | +3.9% |
| 13 | AMERICAN CENTURY COMPANIES INC | 853,179 | $18.1M | 0.0% | 1.5% | +148.8% |
| 14 | MILLENNIUM MANAGEMENT LLC | 709,357 | $15.1M | 0.0% | 1.2% | +295.4% |
| 15 | NORTHERN TRUST CORP | 675,057 | $14.3M | 0.0% | 1.2% | +12.1% |
| 16 | Invesco Ltd. | 579,041 | $12.3M | 0.0% | 1% | +8.9% |
| 17 | CITADEL ADVISORS LLC | 437,058 | $9.3M | 0.0% | 0.7% | +180.4% |
| 18 | MARSHALL WACE, LLP | 410,710 | $8.7M | 0.0% | 0.7% | +687.8% |
| 19 | VICTORY CAPITAL MANAGEMENT INC | 394,376 | $8.4M | 0.0% | 0.7% | +8.4% |
| 20 | Public Sector Pension Investment Board | 360,568 | $7.7M | 0.0% | 0.6% | +93.4% |
| 21 | VANGUARD FIDUCIARY TRUST CO | 348,824 | $7.4M | 0.0% | 0.6% | +1.3% |
| 22 | PRINCIPAL FINANCIAL GROUP INC | 307,996 | $6.5M | 0.0% | 0.5% | +1.3% |
| 23 | BANK OF AMERICA CORP /DE/ | 294,594 | $6.3M | 0.0% | 0.5% | +51.2% |
| 24 | Qube Research & Technologies Ltd | 286,621 | $6.1M | 0.0% | 0.5% | +16.8% |
| 25 | Creative Planning | 271,002 | $5.8M | 0.0% | 0.5% | +181.8% |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.