Who owns Vanguard Consumer Discretionary ETF?
Prices and market caps: Cboe delayed data, at least 15 minutes delayed. Not real-time. Fundamentals from company filings.
Institutional ownership of VCR from SEC Form 13F filings across 580 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
As of the 2026-06-30 reporting period, 580 institutions disclosed 7.6M shares of Vanguard Consumer Discretionary ETF worth $3.01B — about 43.6% of shares outstanding; the largest disclosed holder is BANK OF AMERICA CORP /DE/. Source: SEC Form 13F filings, parsed by EvidInvest.
580
13F holders
$3.01B
value, 2026 filers
43.6%
of shares outstanding (7.6M sh)
69
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30 · % of fund = share of the manager's own book · % of co. = share of VCR's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | BANK OF AMERICA CORP /DE/ | 1.6M | $651.9M | 0.0% | 9.4% | +5.7% |
| 2 | MORGAN STANLEY | 426,270 | $169.1M | 0.0% | 2.4% | +2.3% |
| 3 | JPMORGAN CHASE & CO | 418,982 | $165.6M | 0.0% | 2.4% | -3.3% |
| 4 | PGIM Custom Harvest LLC | 407,202 | $161.5M | 2.0% | 2.3% | +2.8% |
| 5 | UBS Group AG | 342,108 | $135.7M | 0.0% | 2% | +0.3% |
| 6 | WELLS FARGO & COMPANY/MN | 323,099 | $128.1M | 0.0% | 1.9% | -4.5% |
| 7 | LPL Financial LLC | 203,108 | $80.6M | 0.0% | 1.2% | -7.7% |
| 8 | NORTHWESTERN MUTUAL WEALTH MANAGEMENT CO | 184,624 | $73.2M | 0.0% | 1.1% | +0.6% |
| 9 | Foundations Investment Advisors, LLC | 161,278 | $64.0M | 0.7% | 0.9% | +13839.3% |
| 10 | Beacon Capital Management, Inc. | 160,454 | $63.6M | 3.9% | 0.9% | -13.7% |
| 11 | RAYMOND JAMES FINANCIAL INC | 143,844 | $57.0M | 0.0% | 0.8% | +8.1% |
| 12 | ENVESTNET ASSET MANAGEMENT INC | 119,582 | $47.4M | 0.0% | 0.7% | -2.2% |
| 13 | STIFEL FINANCIAL CORP | 112,833 | $44.8M | 0.0% | 0.6% | -0.1% |
| 14 | KCM INVESTMENT ADVISORS LLC | 89,699 | $35.6M | 1.1% | 0.5% | +3.7% |
| 15 | Lido Advisors, LLC | 89,614 | $35.5M | 0.1% | 0.5% | +1.6% |
| 16 | Rockefeller Capital Management L.P. | 87,969 | $34.9M | 0.1% | 0.5% | 0.0% |
| 17 | Auto-Owners Insurance Co | 80,700 | $32.0M | 0.7% | 0.5% | -12.9% |
| 18 | Janney Montgomery Scott LLC | 79,616 | $31.6M | 0.1% | 0.5% | +2.4% |
| 19 | ROYAL BANK OF CANADA | 77,411 | $30.7M | 0.0% | 0.4% | +13.7% |
| 20 | AMERIPRISE FINANCIAL INC | 75,926 | $30.1M | 0.0% | 0.4% | -2.6% |
| 21 | Ameritas Advisory Services, LLC | 70,445 | $27.9M | 0.6% | 0.4% | +45.5% |
| 22 | EXCHANGE TRADED CONCEPTS, LLC | 54,248 | $21.5M | 0.1% | 0.3% | +567.9% |
| 23 | Empower Advisory Group, LLC | 53,858 | $21.4M | 0.1% | 0.3% | +14.1% |
| 24 | Cetera Investment Advisers | 51,922 | $20.6M | 0.0% | 0.3% | +1.2% |
| 25 | PNC Financial Services Group, Inc. | 50,104 | $19.9M | 0.0% | 0.3% | -2.8% |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation · options positioning · supply chain. Research, not investment advice.