Who owns Innovator U.S. Equity Ultra Buffer ETF?
Prices and market caps: Cboe delayed data, at least 15 minutes delayed. Not real-time. Fundamentals from company filings.
Institutional ownership of UMAY from SEC Form 13F filings across 61 reporting managers. All positions are from one synchronized reporting period — 2026-06-30 books, filed up to 45 days after quarter end — so every row is comparable.
As of the 2026-06-30 reporting period, 61 institutions disclosed 3.5M shares of Innovator U.S. Equity Ultra Buffer ETF worth $133.6M — about 227.6% of shares outstanding; the largest disclosed holder is Brookstone Capital Management. Source: SEC Form 13F filings, parsed by EvidInvest.
61
13F holders
$133.6M
value, 2026 filers
227.6%
of shares outstanding (3.5M sh)
20
new positions (2026 filers)
Top institutional holders
ordered by shares owned · positions as of 2026-06-30 · % of fund = share of the manager's own book · % of co. = share of UMAY's shares outstanding
| # | Manager | Shares | Value | % of fund | % of co. | Δ shares QoQ |
|---|---|---|---|---|---|---|
| 1 | Brookstone Capital Management | 1.5M | $55.8M | 0.6% | 95.1% | +5259.5% |
| 2 | Talon Private Wealth, LLCNEW | 739,204 | $28.1M | 3.3% | 47.9% | new |
| 3 | C2P Capital Advisory Group, LLC d.b.a. Prosperity Capital Advisors | 164,596 | $6.3M | 0.3% | 10.7% | +4.9% |
| 4 | Cerity Partners LLCNEW | 83,648 | $3.2M | 0.0% | 5.4% | new |
| 5 | OSAIC HOLDINGS, INC. | 66,110 | $2.5M | 0.0% | 4.3% | +69.0% |
| 6 | CENTRAL VALLEY ADVISORS, LLC | 65,205 | $2.5M | 0.6% | 4.2% | +18.1% |
| 7 | ENVESTNET ASSET MANAGEMENT INC | 63,064 | $2.4M | 0.0% | 4.1% | +81.2% |
| 8 | Kestra Advisory Services, LLC | 57,838 | $2.2M | 0.0% | 3.7% | -14.9% |
| 9 | Spire Wealth Management | 57,662 | $2.2M | 0.1% | 3.7% | +122.9% |
| 10 | Cetera Investment Advisers | 56,244 | $2.1M | 0.0% | 3.6% | +52.8% |
| 11 | COMMONWEALTH EQUITY SERVICES, LLC | 54,396 | $2.1M | 0.0% | 3.5% | +36.5% |
| 12 | Castle Rock Wealth Management, LLC | 47,343 | $1.8M | 0.4% | 3.1% | -3.0% |
| 13 | KFG WEALTH MANAGEMENT, LLC | 44,688 | $1.7M | 0.2% | 2.9% | +81.9% |
| 14 | O'Connor Financial Group LLCNEW | 33,343 | $1.3M | 0.4% | 2.2% | new |
| 15 | Wood Tarver Financial Group, LLC | 32,789 | $1.2M | 0.3% | 2.1% | +200.1% |
| 16 | Lantz Financial LLCNEW | 29,938 | $1.1M | 0.2% | 1.9% | new |
| 17 | MML INVESTORS SERVICES, LLC | 27,784 | $1.1M | 0.0% | 1.8% | +179.2% |
| 18 | OLD MISSION CAPITAL LLC | 24,230 | $920,798 | 0.0% | 1.6% | -35.9% |
| 19 | Foundations Investment Advisors, LLC | 23,703 | $900,771 | 0.0% | 1.5% | +14.0% |
| 20 | TRUIST FINANCIAL CORP | 23,142 | $879,452 | 0.0% | 1.5% | -7.3% |
| 21 | SteelPeak Wealth, LLCNEW | 21,978 | $835,217 | 0.0% | 1.4% | new |
| 22 | Trek Financial, LLCNEW | 19,203 | $729,760 | 0.0% | 1.2% | new |
| 23 | LPL Financial LLC | 19,043 | $723,680 | 0.0% | 1.2% | -5.4% |
| 24 | RAYMOND JAMES FINANCIAL INC | 18,883 | $717,599 | 0.0% | 1.2% | -46.3% |
| 25 | MONEY CONCEPTS CAPITAL CORPNEW | 18,255 | $693,734 | 0.0% | 1.2% | new |
Source: SEC Form 13F-HR filings (institutional managers over $100M in US-listed positions). 13Fs disclose long positions only, up to 45 days after quarter end; each manager's latest filed quarter is shown per row and dollar values are the manager's filed marks. Aggregates labeled "2026 filers" count only managers whose latest book is a 2026 quarter. Related: valuation. Research, not investment advice.