What is British American Tobacco p.l.c. (BTAFF)'s PEG ratio?

British American Tobacco p.l.c. (BTAFF) has a PEG ratio of 2.72 (Potentially Overvalued), based on a PE ratio of 12.6 and expected EPS growth of 4.6% (5-Year EPS CAGR).

Is BTAFF undervalued based on its PEG ratio?

A PEG below 1.0 is conventionally read as potentially undervalued, 1.0–2.0 as fairly valued, and above 2.0 as potentially overvalued relative to growth. At 2.72, British American Tobacco p.l.c. (BTAFF) screens as "Potentially Overvalued". PEG is one signal, not investment advice — see the full DCF fair value at evidinvest.com/valuation/BTAFF.

British American Tobacco p.l.c. (BTAFF) PEG Ratio

Potentially Overvalued

PE ratio relative to earnings growth — is the valuation justified?

2.72

PEG Ratio

2.72

Growth Rate Source

Good Data Quality5-Year EPS CAGR

Current Price

$60.97

TTM EPS

$4.85

P/E Ratio

12.57

Growth Rate

4.6%

5-Year EPS CAGR

Sector

Consumer Defensive

Tobacco

Calculated

7/28/2026

7:27:32 PM

Peer Comparison

Sample Size

7 peers

Industry Median PEG

0.33

25th Percentile

0.01

75th Percentile

0.90

BTAFF PEG (2.72) vs Industry Median (0.33): 719% premium

Symbol	Company	PEG	P/E	Growth	vs BTAFF
JAPAY	Japan Tobacco Inc.	0.00	0.1	28.1%	-100%
JAPAF	Japan Tobacco Inc.	0.01	0.1	10.4%	-100%
NPPXF	NTT Inc	0.02	0.1	5.0%	-99%
BFFAF	BASF Se	0.33	8.2	24.8%	-88%
DGEAF	Diageo plc	0.52	10.0	19.1%	-81%

How to Interpret PEG Ratio

PEG < 1.0 — Potentially Undervalued. The stock may be priced below its earnings growth rate, suggesting a potential buying opportunity.

PEG 1.0–2.0 — Fairly Valued. The stock price is roughly in line with its earnings growth. A PEG of 1.0 is often considered "fair value."

PEG > 2.0 — Potentially Overvalued. The stock may be priced above what its earnings growth justifies.

Limitations:PEG ratios are less reliable for financial firms (earnings driven by interest margins), companies with negative/zero earnings growth, and hypergrowth companies (>100% growth) where the ratio may appear misleadingly low. Always use PEG alongside other valuation metrics.

British American Tobacco p.l.c. (BTAFF) PEG Ratio

Peer Comparison

How to Interpret PEG Ratio

More on BTAFF

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British American Tobacco p.l.c. (BTAFF) PEG Ratio

Peer Comparison

How to Interpret PEG Ratio

More on BTAFF

Compare with peers

Explore