Fair value · PRUDENTIAL PLC (PUK) · updated 2026-10-22 · from 20-F FY2025
PRUDENTIAL trades at $24.01. That price implies a P/E of 7.8× and 15.0% yearly EPS growth for a decade.
Cboe · delayed 15 min · as of 17:57 ET
Per-share figures are stated per ADS (2 ordinary shares per ADS) to match the quoted price.
Are those assumptions reasonable? Use PUK’s filed growth history and the AI chat to decide, then set your own inputs below — the range you build is yours.
What the price implies
- P/E
- 7.8×
- EPS growth
- 15.0%
price ÷ trailing EPS
per year for 10 years, discounted at 10%
Prices and market caps: Cboe delayed data, at least 15 minutes delayed. Not real-time. Fundamentals from company filings. This price: Cboe · delayed 15 min · as of 17:57 ET.
With preset inputs the methods land at $35 – $42 (presets are filed history and our reference settings, not a recommendation)
How each method got its number
Bear, base and bull are the 25th, 50th and 75th percentile of the methods that produced a usable estimate. Weights say how much a method is trusted for this sector; they do not change the range.
| Method | Estimate | vs price | Weight | Why this method |
|---|---|---|---|---|
Graham Number High weight Benjamin Graham’s 1949 rule of thumb: √(22.5 × EPS × book value). It punishes asset-light companies, so it reads low for big tech. | $33 | +37% | High weight | Benjamin Graham’s 1949 rule of thumb: √(22.5 × EPS × book value). It punishes asset-light companies, so it reads low for big tech. |
P/E vs sector Medium weight Trailing diluted EPS times the sector median P/E. What the stock would be worth if the market priced it like an average peer. | $37 | +53% | Medium weight | Trailing diluted EPS times the sector median P/E. What the stock would be worth if the market priced it like an average peer. |
DCF High weight Projects free cash flow for the coming years and discounts it back to today. The most complete method, and the most sensitive to the growth and discount-rate assumptions. | $46 | +94% | High weight | Projects free cash flow for the coming years and discounts it back to today. The most complete method, and the most sensitive to the growth and discount-rate assumptions. |
Growth-trajectory DCF Medium weight A two-stage DCF that grows earnings at the company’s own EPS trend, then fades to the industry’s long-run rate. estimate at or below $0, or more than 4× away from the price | Not meaningful for this company | Medium weight | A two-stage DCF that grows earnings at the company’s own EPS trend, then fades to the industry’s long-run rate. | |
P/B vs sector High weight Sector median price-to-book times book value per share. Works for banks and asset-heavy businesses, says little about software. Sector P/B benchmark unavailable | No estimate | High weight | Sector median price-to-book times book value per share. Works for banks and asset-heavy businesses, says little about software. | |
EV/EBITDA Medium weight Values the whole business at 10× EBITDA and divides by the share count. A mid-cycle industrial multiple; fast growers trade far above it. Not applicable for financial companies | No estimate | Medium weight | Values the whole business at 10× EBITDA and divides by the share count. A mid-cycle industrial multiple; fast growers trade far above it. | |
EV/FCF Medium weight 20× free cash flow per share, i.e. a 5% cash yield. Reads low for companies the market expects to keep growing. Not applicable for financial companies | No estimate | Medium weight | 20× free cash flow per share, i.e. a 5% cash yield. Reads low for companies the market expects to keep growing. | |
Earnings Power Value Low weight Greenwald’s Earnings Power Value: what current earnings are worth if they never grow. Everything above it is what you pay for growth. Not applicable for financial/REIT companies | No estimate | Low weight | Greenwald’s Earnings Power Value: what current earnings are worth if they never grow. Everything above it is what you pay for growth. | |
What this means
- The methods land within about 20% of each other, so $35 to $42 is a tight read on what the filings support.
- The base case, $37, is the median of the 3 methods with data. It assumes PRUDENTIAL’s current margins, cash generation and share count persist; it does not price in a new product cycle, a recession or a buyback surge.
- The number moves when the filings move: the next quarterly statement replaces the oldest quarter in the trailing-twelve-month EPS and cash-flow inputs. The price changes every day; the fair value only changes with the filings.
The filing behind these numbers
PRUDENTIAL PLC- Revenue
- $11.5B
- Diluted EPS
- $1.54
- Free cash flow
- $2.2B
- operating cash flow − capital expenditure
- Diluted shares
- 2.59B
- weighted average
20-F FY2025 · fiscal year ended 2025-12-31 · filed 2026-03-26 · accession 0001628280-26-021178
Open this filing on sec.gov